First impressions count.  So do last impressions.  All the impressions in-between, well they count too.

Recruitment is a game of snakes and ladders.  Every interaction with a client or candidate creates an impression which either pushes them forward or drives them backward.

Snakes and Ladders

You answer the phone within three rings.  Move forward.  You were polite.  Move forward.   You follow up when you said you would.  Move forward.

You didn’t spell-check your email.  Move back.  You left six voicemails in one afternoon.  Move back.  You sent them fifteen irrelevant CVs.  Go straight to jail, do not pass Go, do not collect your recruitment fee.

Interactions don’t just happen with your consultants.  They happen when people visit your office and are greeted by a friendly receptionist, when they sit in a comfortable chair in your board room, when they drink from your un-chipped coffee cups.  But they equally happen online.

In fact there are probably more people interacting with you online each day than ever meet your friendly receptionist or drink from your coffee cups.  Unless each of those online interactions is positive and leaves the right impression they may never get the chance to sit in your comfortable board room.

Don’t let your website, social media presence and digital credentials be a box of snakes.