The optimal length for social media updates keeps getting shorter. The top performing LinkedIn posts in the last month were 120 characters or less and all contained images or videos. The optimum length for a blog headline has also shrunk down to just 6 words. This post only used 5, as have all of my most read blogs.
As our attention span shrinks and our need for instance gratification increases brands need to develop easy to digest core messages that describe what they do and how they do it.
This exercise should be taken further than just the social media space. In Talk Like TED it recommends that each business interaction and presentation be summarised in a less than 140 character, the length of a Tweet, in order to be memorable for the audience.
Can you capture what you do in less than 140 characters?
My headline on LinkedIn is:
Helping recruitment agencies to get the best from LinkedIn.
59 characters with spaces.
If you can Tweet what you do then add it to your LinkedIn profile as a headline. This will be added to every connection request, every InMail you send and be seen when people search for you or visit your profile.
Following most presentations I gave in 2013 and 2014 I checked Twitter to see if it had been mentioned (come on we all do it!) and time after time the same phrases was Tweeted and reTweeted:
The best recruiters act like marketers.
39 characters with spaces.
Today the market has changed and people understand that recruitment is evolving. Now I spend much of my time helping recruitment agencies that are trying to be more marketing focused to get the most from LinkedIn (as my headline would suggest) through media, marketing, branding, and communication. I would sum up most of my conversations or presentations with the following Tweetable sound-bite:
How people see you will dictate your future success.
52 characters with spaces.
What should your message be? What do you want your candidates and clients to remember about you? Make sure you can Tweet it.
Here is an infographic from Buffer with the optimal length of status updates across various social platforms.