LinkedIn is one of the most laid-back companies I’ve worked at from a dress-sense perspective. I’ve seen people wearing shorts in the office. Actual shorts. Sometimes even with flip-flops.
Whilst I have adapted my old-fashioned ways and developed a fondness for Casual Fridays (heck, I’ve been spotted in a t-shirt and hoody) I will never see a client in a t-shirt. And neither will the majority of my colleagues.
But why not?
A t-shirt in a business meeting doesn’t deliver the right message. No matter how laid back your company or your client, if you are discussing a professional solution the industry standard is to wear something professional. Not necessarily a suit. Suits are no longer the by-word for professional. That isn’t expected in this day and age. But you need to wear something that meets the standards of a professional company.
Your clients and candidates expect to see you in a certain way; and whilst you may wear shorts and flip-flops in the office when no-one is around, you need to be dressed to impress online. How are you positioning your business across your website or social media? Is it shorts or a shirt?
Having a minimum standard is essential. A website and social media presence today is how you are dressed when no-one is looking. Button up or risk the chance of failing at the first impression.