Video is easily the fastest growing content type online. The problem recruitment companies face is that it feels expensive and hard to start. It doesn’t have to be though.
What makes a good recruitment video?
Attention. Grab your audience and stand out. This means being selective with the thumbnail you use, the cover image, the title and video description.
Once you have your audiences’ attention it is about making sure the content is good quality to maintain interest through out the video.
Story is crucial in maintaining attention but also delivering a message. Think about the structure of the content and narrative. If you are writing a script then edit in the same way you would a blog or article. Take out anything that isn’t essential.
If you are looking for a simple framework to creating content check out this.
Action. The next steps need to be considered when creating video. Ensure that you have something for your audience to do once they have watched your video – it might be to visit your website, share the video, check out a job or learn about your services.
But it all sounds expensive.
It doesn’t have to be. If you are outsourcing video creation to an agency there are businesses that can work to pretty much any budget.
If you want to start out producing your own content because it is cheaper, you want more control or quicker turn around times then the good news is that it can super simple. In fact you can shoot HD video and edit it entirely for free using your iPhone.
I would recommend investing in a tripod and a phone attachment. These vary in price from a £1 (from Poundland – no joke!) to £30 for a good tripod.
If you can stretch the budget I’d recommend getting a DSLR camera as this will also take good photos that you will be able to use in other places like your website or for social media.
Tips for making video yourself
Do make sure where you are filming is well lit. Aim for natural light, don’t put your subject in direct sunlight as it will wash out your picture.
Do film in a quiet place with limited background noise. If you can’t avoid the background noise then try to be close to the subject or set up a second recording device and record an audio note. These two files can be merged when you edit. You can also buy an external mic to connect to your device.
Do use your tripod. Nothing screams poor quality recording more than the jogging of a camera.
Don’t film portrait. Have your phone horizontal unless you are doing something on Snapchat.
Good luck and get shooting!