“If each of us hires people who are smaller than we are, we shall become a company of dwarfs.
But if each of us hires people who are bigger than we are, we shall become a company of giants.”

– David Ogilvy – Ogilvy On Advertising – 1983

The trick with recruitment is finding the best people.  To find the best you have to have the most compelling message.

David Ogilvy spent years and years inventing a style of communication that captured the imagination of generations.  His quote inspired me to create this blog and write about communication – and specifically communication in recruitment marketing.

This blog contains my thoughts and ramblings.  I hope that you find it of use and that you enjoy it.

22-1AlexCharraudeau